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Anonymous said: Gah you guys need to post more because when you do it's so amazing I just want to see more

Thank you so much. We’re working on some stuff right now, so expect more shoots in the future! 

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«Muted»

MUA: Ginger Leigh Ryan
Models: Lena Mandell, Ginger Leigh Ryan
Photographer: Olivia Cucinotta

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«Reasons To Love The Twenties»
MUA: Ginger Leigh Ryan
Model: Lena Mandell
Photographer: Olivia Cucinotta
Fashion in the Nineteen Twenties reflected the restless excitement that characterized the decade. Women got the vote in 1920, the stock market was booming and Prohibition rather than calming society sparked a thriving counterculture. Coco Chanel set the stage for the shift in fashion, by breaking from the exaggerated Victorian silhouette to a more relaxed, boyish one. Following in her footsteps designers like Jean Patou and Elsa Schiaparelli shortened shift and drop waste dresses, sometimes adding pleats or slits to allow for more movement (how else would you dance the Charleston?). Women’s fashion became, for the first time, a mode of expression rather than a demonstration of class and conformity.
The Flapper became a symbol of freedom and rebellion in the nineteen twenties. She had short hair, drove cars, and spent late nights drinking and listening to jazz. She disdained societal and sexual norms, and represented a group of women who saw the world differently. “Reasons to Love the Twenties” is Simply Puerile’s tribute to the Flapper and her decade, which empowered generations of women to come.
Much Love,
Olivia and Team SP
PS. The dress is actually from the twenties!
PPS. Once again, the cigarette was not real. We used the prop to capture the zeitgeist of the 20s, but I do not condone smoking. —Lena
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Flapper Smoking
*From Lena (the model): We included a prop cigarette to capture the feel of the 20’s, but I don’t condone smoking.*

Flapper Smoking

*From Lena (the model): We included a prop cigarette to capture the feel of the 20’s, but I don’t condone smoking.*

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» Runaways «

Photographer: Mae Stark
MUA: Lena Mandell
Modes: Olivia Cucinotta, Lena Mandell, and Summer the dog

Hey guys.  I hope you’ve all been having a great summer.

We’re pretty excited, as this is our first all film shoot!  We were really inspired by the work of Sally Mann, a photographer that we all admire.  She was known for her portraits of her children, which were incredibly beautiful, although at times a bit risqué.  For this shoot, we imagined two girls and their dog running away, getting lost in the woods and coming out years later for the first time.  We liked the way the “woods” of Prospect Park contrasted with the industrial area surrounding the Gowanus.  The park was elegant, serene and childish while the Gowanus was harsh and noisy.

Shooting this was bit of an adventure itself.  We ran all over the park looking for places to shoot.  The places we found took a bit of climbing to get to which just made the shoot more fun, although pretty exhausting. Summer (my dog) was pretty happy about all the walking.  

We hope you enjoy the pictures as much as we enjoyed taking them

-Lena and team SP

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Anonymous said: I'm in love with this blog. How do you guys stay inspired? All of your shoots are so interesting and unique

Thank you so much!  We’re glad you like it!  We’re usually inspired by what’s around us: colors, clothing, ideas, books, plays, NYC.   

-Lena

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Hey Anon, We do use studio lighting, though it’s only what can fit in the hallway of my apartment, believe it or not.  The usual set up is pretty simple - a seamless, strobe, and a soft box.  As for lenses, it depends on the shoot.  I use a Canon Rebel XS our shoots outside, usually with just the kit lens (18 - 55mm), but I’ll bring my telephoto (75 - 300mm), if needed.  Hope that answers your questions!  - Mae

Hey Anon, 
We do use studio lighting, though it’s only what can fit in the hallway of my apartment, believe it or not.  The usual set up is pretty simple - a seamless, strobe, and a soft box.  As for lenses, it depends on the shoot.  I use a Canon Rebel XS our shoots outside, usually with just the kit lens (18 - 55mm), but I’ll bring my telephoto (75 - 300mm), if needed.  Hope that answers your questions!  - Mae

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»Circles«

Models: Nico-Lou Monheim Carrasquillo, Victoria Konefal
MUA: Ginger Ryan
Nails: Dusty Ryan
Photographer: Mae Stark

This has probably been one of Simply Pueriles most postponed shoots ever taking almost three weeks to get it together. When we saw a man on 59th street holding too many balloons, we were inspired by the smooth circular shapes, and pastel colors.  We then tried to recreate this feeling in our shoot, Circles.

xxx
Team SP

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Anonymous said: how many followers do u guys have? you guys are fucking great

Thank you so much! We don’t have very many right now, but we are definitely working on getting more! 😁😬❤ - SP

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Outfit Post featuring Nico-Lou inspired by the Gus Van Sant film; My private Idaho

Leather Jacket from : Unik

Hoodie : Marc Jacobs

Bralet: Vivienne Westwood

Skirt: Anna Sui

Bag : Alexander Wang

Shoes : Louis Vuitton

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» Pier 57 « 

Models: Lena Mandell, Nico Carrasquillo
MUA: Ginger Ryan, Nico Carrasquillo
Photographer: Mae Stark

Hello folks. When shooting our last outfit post, we were looking around and found the coolest place ever: Pier 57. It had a cool shoe store called Soludos, a ping pong table, sweet food (Japanese-Mexican fusion, yum) and an super cool art exhibit. The installation was called The Interactive New York (T.I.N.Y.). On the pier, video from around New York City was projected on to shipping containers, arranged into two rows. When we walked around, we saw subway letters on the floor that when we walked under them, triggered typical sounds you hear around the city. The project, designed by Garson Yu, was intended to trigger memories. 
In between the projections, there was long room that served as a giant chalkboard where people were supposed to write a story based off of the memories evoked by the projections and sounds. Wandering around the room was very surreal; it felt like we were in a dream sequence. We knew right away we would have to come back to take pictures. While shooting, we had the pleasure of featuring some cute espadrilles by Soludos . You can see them above!

Love y’all,
Lena

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Hi everybody!
Sorry we’ve been posting less regularly; school is ending so that means finals, projects, and a bunch of other gross stuff which makes us busier than we would like. Despite all of that, the end of school is great! It means summer is here. And what’s more summery then daisies and the High Line? The dress is a vintage 1960s mini dress, and the jacket is a vintage 1970s double breasted sailor jacket. I really enjoy the playful and light vibe this outfit gives off, especially against the blue of the High Line!
Hope you enjoy!
Lena

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» AuH2O Thriftique «

Where: East Village, 7th Street between 1st and 2nd Av
When: Every day from 12 to 8
Why: Because they’re fuckin awesome (see below) 

Let me introduce you guys to one of my favorite East Village thrift stores, AuH2O (aka “Goldwater”).  I can’t pinpoint the exact moment when I discovered this shop, but for the past few years, almost every time I’m down in that area, I drag a friend in and we both inevitably buy something. 
The store is very organized and well curated, showcasing an impressive array of styles and prints, especially for the store’s cozy size.  With a $5 rack outside, and a $10 rack in the back of the store, you really can’t go wrong.  At AuH2O, you can pretty much buy a whole outfit, as they have everything from bags to shoes to scarves and jewelry.
First, let me explain to you how awesome their jewelry selection is, because it’s really the best I’ve found in the realm of thrift stores, and totally affordable.  Almost all the necklaces I have are from there (maybe because I have a gold pendant fetish? hm) and I wear them all the damn time. Their earring collection makes me swoon, and even though I don’t have pierced ears, the earrings in here make me wish I did. But, if you’re like me, grab some clip ons!  I have two pairs from here, they were like a dollar, and they’re great. 
AuH2O is also very reasonably priced, especially if you’re a poor (soon to be) art student like me.  The average price of clothing ranges from $10 - $25, and you don’t have to spend two hours digging through endless jeans to find your size (speaking from experience at Goodwill).  Thursdays are student discount days, where you can get 15% off, and feel like you’re practically robbing the place with the deal you’re getting.  Also, it’s perfect for buying a unique piece of jewelry (or really anything!) for a friend, girlfriend, hey, even boyfriend’s birthday, or maybe you’re just a nice person and you want to get them a gift (Do you get that their jewelry is awesome yet?).
I don’t entirely know how to describe the style of clothes here, but they’re definitely unique pieces that you won’t find in H&M or Forever 21.  Who wants to share a closet with the rest of the average teenage to young adult population, anyway? As I start my campaign to buy only thrift (which can be a post for another day), I can tell that AuH2O will be a necessity!

» Mae

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» Photoshop on Shapes and Shadows «

The photos that go up on the website aren’t just the raw files.  Here I show you my layer by layer process of how I edit the photos that we publish.  I’ll be using a photo from our Shapes and Shadows shoot as an example.   

1) [Background] This is the basic image, straight from the camera.  Before anything else, I try to crop or straighten the image if I think it needs to be changed. 

2) [Layer 1] After those basic adjustments, I start by stamping or using the healing brush to get rid of small blemishes on the skin.  I also get rid of dust on the glasses, spots on the background or lens - basically anything that distracts from the photo.

3) [Layer 2]  I actually create this layer after I convert the photo from color to black and white. But basically, the idea here is to even out the skin, shadows, or anything else that is a little rough.  For example, if she had dark shadows under her eyes, I would probably lighten them a bit in this layer by “painting” in white to lighten, or if I wanted to darken the shadows, use black. 

4) [Black & White 1]  Here I convert the photo to black and white.  This layer allows me to manipulate it further than just a greyscale conversion however.  By using this layer (instead of greyscale), I can manipulate my tonality by selecting which colors I want to read darker or lighter  in the black and white version.

5) [Curves]  This step is also much earlier than the order I presented in this little example.  You can think of curves as a much more powerful brightness/contrast layer.  It allows me to make certain parts darker or lighter with greater precision.  

6) The final product!  And there’s my layer by layer (not step by step) process. 

So the final breakdown, if you’re interested in order, is  - 

  1. Straighten/Crop
  2. Curves
  3. Blemishes/other light retouching
  4. greyscale conversion
  5. evening out skin tones

Of course, there’s no 100% “right” way to do retouching, this is just method that I happen to use.  Thanks for reading! 

» Mae 

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» Punk by Simply Puerile « 

Model: Lena Mandell
MUA & stylist : Ginger Ryan
Photographer: Mae Stark

In honor of the Met Gala, Simply Puerile presents PUNK.

Punk has always belonged to the youth. Before it could be bought in stores or viewed in magazines, it was cultivated by the restless teens and young adults of the 70s who wanted nothing more than a change in the monotony they felt the world had become. Rebellion of social norms spread like seeds on the wind as the all male band, the New York Dolls donned heels and makeup blurring the gender line. The Clash and Sex Pistols aimed to undermine authority with their lyrics. Punk was a response to the flowery music and occasionally overdone rock solos of the 60s; they tried to strip away the masses of showyness and glitz and take rock down to its basic “no bull-shit form”.  It was DIY with soap and glue used to spike up hair.  It came in an array of unnatural hair colours from blue to red.  It came with its own array of shocking and sometimes purposely bad taste makeup, as well as safety pinned button downs and dog collar clad necks, even mohair mom sweaters and shredded school blazers.  Punk had no rules. With its anything goes chaotic sort of feel, the movement spread like wildfire across nations and across the globe until it stood on the tips of everyones tongues. Infecting the youth with the drive to become something different altogether, fighting against a stream of normality. Chaos clashed with clothes to form a strangely perfect cacophony of destroyed, and yet meticulously done, style that formed around the concept of “punk.”

As of 2013 punk has never truly disappeared, manifesting itself in dyed hair and ripped jeans to more obvious things like the Met Gala this year.

As usual with our shoots, things did not go as planned. So, a shoot originally planned for Williamsburg ended up taking place in the Brooklyn Botanic Gardens, amongst the cherry blossoms and hyacinth. We gradually crept our way into Wall Street and the financial district. As Lena climbed lampposts and street signs she was gaped at by tourists and had many phone photos taken of her by total strangers. Without further ado we present: PUNK.